Visual Design/ Exhibition/ Motion Design/ VFX Composting
2022. Group Project
The energy between one dot and another gathers, ideates, explodes, and circulates. The exchanges among different materials and their transformations symbolize the diversity of the Department of Applied Arts. As these dots interflow and collide, intersections are formed and the next “Star.t” cycles are activated, getting brand new stars to start.
Starting from a "point," dynamic elements such as Transform, Squash, Gather, and Explode were used to abstractly represent different forms in the process of human creativity and development. Achieved seamless transitions between 2D and 3D, utilizing Cinema 4D and After Effects as primary tools. The project emphasizes playfulness and visual transformation, skillfully applying Timing, Ease In/Out, and Stretch and Squash techniques to create dynamic and lively effects.
The main visual concept revolves around the idea of a circular point, developed using masking techniques or a fisheye lens effect that runs throughout the entire video. This concept ties together different product applications in various locations, achieved through extensive use of 2D & 3D tracking in Cinema 4D and After Effects. The project seamlessly transitions between real-world footage and 3D scenes, creating a dynamic interplay between the two.
