IBM x Carhartt


2D. Motion Graphics
After effect. Adobe Creative Suite
2025

This animation highlights how IBM Turbonomic optimized Carhartt’s cloud performance during Black Friday, ensuring seamless scalability. Designed for IBM’s reception screen, it follows IBM’s branding guidelines with clean. The animation delivers a clear, looping narrative that showcases IBM’s role in handling peak demand effortlessly

01_Introduction_IBM & Carhartt Partnership

IBM and Carhartt logos animate in,
establishing the collaboration.

02_Setting the Narrative_Performance Expectations vs. Reality

Dynamic kinetic typography emphasizes IBM’s guarantee of peak performance.

03_The Challenge_Scaling for Black Friday

Abstract motion graphics illustrate demand surges and the need for cloud efficiency.

04_The Solution_IBM Turbonomic in Action

 Animated data visualizations highlight a 45% efficiency boost.

05_The Result_Seamless Performance & Record Sales

Clock animation and scaling bars reinforce time savings and system reliability.

06_Looping Outro_IBM Branding

The IBM logo closes the animation with a smooth loop transition.

Element

Animated_Styleframes